Marc Sherwood .
Technical Value Engineer (COSS/B2B Infrastructure) & AI Builder

Building AI Ops, DevTools, & Scalable Platforms.

I specialize in translating LLM orchestration, local model pipelines, and developer-facing APIs into high-performance product architectures. With technical experience at VictoriaMetrics and Docker, I design systems with sub-150ms latencies and robust developer UX.

GTM Systems Architect & Revenue Leak Diagnostic Expert

Scaling DevTools, Open Source, & SaaS ARR.

I translate complex cloud and infrastructure platforms into compelling market narratives and high-velocity GTM engines. Leveraging a decade of commercial and analyst-facing experience at Splunk, Elastic, and MariaDB, I optimize trials and convert developer adoption into enterprise expansion.

View Featured Projects Explore Career Timeline

Core Competencies

A strategic combination of technical depth, product execution, and commercial growth.

Product-Led Growth (PLG)

Driving developer-focused monetization pipelines, trial-to-paid conversion optimizations, self-serve onboarding metrics, and scalable enterprise funnel strategies.

  • Funnel & Onboarding Optimization
  • Trial Expansion & Activation
  • Developer Community Monetization

AI & Tech Operations

Leveraging local LLMs, OpenAI, and Vercel AI SDK to build automations. Creating prompt-engineered systems that accelerate GTM operations and sales productivity.

  • LLM Workflow Automation
  • AI Agents for Workflows
  • Modern AI SDK Integrations

Data Analytics & GTM

Evaluating CAC/LTV structures, managing CRM integrations (HubSpot, Salesforce), tracking cohort behavior, and writing verticalized technical product narratives.

  • CRM & Full-Funnel Reporting
  • Cohort Retention Analysis
  • Infrastructure Narrative Creation

Professional Experience

Over a decade of scaling infrastructure, developer tools, and SaaS businesses. Hover on skill tags to highlight related roles.
Jan 2026 – Present

Founder & PLG Strategist

HoneOSS | Vancouver, BC

+15% Net ARR Growth +22% Trial Conversion

Founded a strategic consultancy operating with a 0→1 mentality to help technical and open-source platforms improve monetization, optimize conversions, and scale toward $10M+ ARR.

  • Engineered custom intent scanning pipelines that monitor developer dependency upgrades and custom workarounds.
  • Developed multi-channel webhook telemetry pipelines connecting GitHub metadata to CRM interfaces.

Advise B2B SaaS organizations on PLG strategy, top-of-funnel optimization, and technical-to-commercial product positioning.

  • Designed monetization frameworks that convert high-usage developer communities into sustainable recurring revenue without disrupting developer adoption.
  • Formulate packaging and pricing models targeting developer-facing self-serve plans.
React Firebase Docker Cloud Run PLG
Nov 2024 – Feb 2026

Technical Marketing & PLG Specialist

Victoria Metrics | Remote

+31% Developer Activation -40% Ops Cycles

Owned and managed core PLG initiatives focused on top-of-funnel activation, trial expansion, user onboarding, and continuous conversion optimization for the open-source time-series database.

  • Designed, tested, and deployed AI-powered automation workflows leveraging local LLMs and OpenAI-based frameworks to enhance sales velocity and workflow productivity.
  • Wrote automated ingestion scripts for comparing high-volume telemetry profiles.

Translated complex infrastructure capabilities into simplified, verticalized product narratives and case studies for commercial enterprise buyers.

  • Optimized user download onboarding loops and documentation metrics to expand active open-source trials.
  • Designed case studies and benchmark content establishing market leadership over traditional legacy systems.
AI Ops LLMs TSDB Prometheus PLG
Jan 2023 – Jul 2024

Senior Technical GTM Manager, AI/ML

Docker, Inc. | Remote

+24% First-90 Adoption -35% Time-to-First-Container

Served as the primary AI/ML subject matter expert, supporting executive leadership in defining product GTM strategy and emerging technology positioning.

  • Partnered cross-functionally with a UC Berkeley engineering team to successfully launch a 0→1 LLM-powered automation agent for complex customer workflows.
  • Developed containerized template environments for running and fine-tuning local open-weight AI models.

Bridged the gap between engineering and sales by translating complex developer infrastructure concepts into commercially effective adoption strategies.

  • Developed highly targeted enterprise case studies and technical marketing content for strategic ecosystem partners, including IKEA.
  • Guided regional sales desks on how to pitch Docker's AI/ML workspace licenses to enterprise teams.
Docker Kubernetes AI/ML LLM Agents

Featured Projects

Explore a selection of recent projects focused on AI utilities, data enrichment, and mobile-first products. Hover on skill tags to see where they are applied.
HoneOS UI
COSS GTM & AI Intelligence 2026

HoneOS.ai

Online

An automated pipeline research platform (HoneOS Vision) and marketing stack that tracks engineering signals to surface Open Source Qualified Leads (OQLs).

React SPA Firebase Hosting Docker Cloud Run
Looking Glass UI
Infrastructure Monitoring 2026

Looking Glass

Online

A deployment orchestrator and dashboard that wires a local VictoriaMetrics instance to a Proxmox server via ShiftMon for automated infrastructure monitoring and analytics.

Proxmox VE VictoriaMetrics Docker Ansible
Social Battery UI
Mobile App & DevOps 2026

Social Battery

Online

A personalized energy-tracking mobile app designed to log daily activities and prevent burnout, utilizing Tailscale for a zero-friction, secure self-hosted deployment ecosystem.

Mobile Dev Tailscale Self-Hosted
HuntMode UI
AI Interview Dashboard 2026

HuntMode (fuzzynacho.org)

Online

A Heads-Up Display (HUD) for job interviews that generates real-time, scannable talking points, closing questions, and themes mapped directly from the Job Description to your CV.

AI / BYOK Dashboard React
BattleCard UI
Next.js & AI 2026

BattleCard

Online

A multi-tenant SaaS application that generates custom sales playbooks using Google Gemini AI, based on each company's internal sales resources.

Next.js 14 PostgreSQL Gemini API Prisma
Cookie Trash UI
Chrome Extension 2026

Cookie Trash Rejecter

Online

A premium Chrome browser extension designed to automatically decline, reject, and dismiss cookie consent popups and banners, preserving your privacy and providing a clean, uninterrupted browsing experience.

Chrome Extension API Vanilla JS Privacy/Security
HubSpot CRM UI
MCP Server & CRM 2025

HubSpot CRM & MCP Tool

Online

A comprehensive Node.js Model Context Protocol (MCP) server and file processing pipeline that uses GPT-4 to enrich business CSVs, fetch news, and sync profiles to HubSpot CRM.

Node.js MCP GPT-4 HubSpot API CRM
BDayLoot UI
React Native & Maps 2025

BDayLoot.com

Online

A mobile-first application (formerly "What is Free") that helps users discover birthday rewards and discounts from local businesses in their area, featuring interactive maps and location detection.

React Native Expo Express.js Maps
LegoShelf UI
Inventory Management 2026

LegoShelf

Online

A custom tracking application and visual inventory for my LEGO collection, integrating the Rebrickable API to sync instruction books and part lists.

Rebrickable API Collection Tools Next.js Tailwind CSS
Part Sensei UI
Hardware Indexer 2026

Part Sensei

Online

The stealthy, fast, and optimized hardware search engine. Built for PC building enthusiasts to query, filter, and track pricing on hardware components.

Hardware Search PC Building Tailwind v4 React

Get in Touch

Interested in optimization, monetization frameworks, or scaling developer tools? Let's connect.

Contact Details

Based in Vancouver, BC. Open to remote strategic GTM consulting, advisory roles, and technical marketing engagements.

Featured Project

HoneOS.ai (HoneOS Vision)

GTM Intel Platform Vite / React SPA Firebase & Cloud Run 🔗 honeos.ai

HoneOS Vision is a commercial-grade intelligence system for Commercial Open Source Software (COSS) sales desks. It translates obscure developer metrics and technographic inputs into warm outbound GTM opportunities, saving sales reps up to 60% of their weekly time.

The Discovery Tax

COSS enterprise sales reps spend hours manually cross-referencing LinkedIn hires, checking GitHub commit logs, and parsing YouTube conference panels just to uncover why an account might need an Enterprise migration.

The HoneOS Engine

HoneOS Vision automates this discovery tax. It scans developer "Dark Matter" signals and maps them against a proprietary expert rules engine to automatically score and flag high-intent accounts.

"Bridges the gap between 'Who do I call?' and 'What do I say?' by identifying Open Source Qualified Leads (OQLs) before pain is manually reported."
Featured Project

BattleCard - Sales Playbook Generator

Multi-Tenant SaaS Next.js 14 Google Gemini AI 🔗 GitHub Repo

BattleCard is a full-featured SaaS portal that generates bespoke sales playbooks. It combines LLM-driven generative intelligence with a company's unique internal knowledge bases (uploaded playbooks, spreadsheets, competitor details, and marketing material) to form targeted strategy documents for specific deals.

The Problem

Enterprise sales teams often possess thousands of pages of internal documentation, competitor intelligence, and playbook guidelines. However, during active sales cycles, reps struggle to synthesize this information to build custom pitches, resulting in generic follow-ups and lost opportunities.

The Solution

BattleCard allows companies to set up secure accounts, upload their unstructured PDFs/text documents, and query the system for a specific customer domain. Google Gemini analyzes the client's public footprint against the uploaded sales materials, yielding a tailored, highly actionable BattleCard.

"Enables 0→1 custom playbook generation in seconds, eliminating manual research hours for enterprise GTM teams."
Featured Project

BDayLoot.com

Mobile-First React Native (Expo) Express.js API 🔗 bdayloot.com

An intuitive, mobile-first utility application built on React Native to help users discover, map, and secure birthday rewards, free meals, and promotional vouchers offered by local businesses in their city. Live at bdayloot.com.

Core Concept

Hundreds of businesses—from coffee chains to upscale restaurants—offer birthday promotions, but consumers rarely keep track of them. BDayLoot.com aggregates local birthday incentives into a location-aware dashboard.

Key Execution

By leveraging Expo, native geolocation, and dynamic mapping (React Native Maps), the app aggregates deals, shows a customizable birthday countdown, and guides the user directly to the storefront.
Featured Project

HubSpot CRM & MCP Tool

Model Context Protocol Node.js Server OpenAI GPT-4 🔗 GitHub Repo

A comprehensive utility that links file-processing (CSVs, Excel, PDFs) to HubSpot CRM using a Node.js Model Context Protocol (MCP) server. The tool parses company names, enriches them with industry data and funding rounds via AI, fetches relevant recent news, and pushes them directly to CRM contacts.

The GTM Pipeline Gap

Sales development representatives (SDRs) and account managers spend hours research-enriching cold lists. They manually lookup company details, check Crunchbase, copy news stories, and create custom notes inside their CRM before starting their outreach.

The Automated Enrichment

This application automates the research cycle. Simply upload a CSV or PDF lead list; the server isolates company tokens, utilizes GPT-4 to deduce firmographic metrics, aggregates current articles using NewsAPI, and populates corresponding HubSpot portals in real time.
Featured Project

Cookie Trash Rejecter 🛡️🍪

Chrome Extension JavaScript Privacy 🔗 GitHub Repo

A premium Chrome browser extension designed to automatically decline, reject, and dismiss cookie consent popups and banners, preserving your privacy and providing a clean, uninterrupted browsing experience.

Privacy-First Approach

Runs entirely in your browser with zero external calls or data tracking. It simply interacts with the DOM of the websites you visit to opt you out of unnecessary tracking automatically.

Visual Cleanliness

Not only rejects cookies, but also cleans up the UI. It instantly hides stubborn overlays and removes viewport locks or screen shields so you can scroll normally immediately upon page load.
Featured Project

Looking Glass

Proxmox Monitoring VictoriaMetrics Docker 🔗 GitHub Repo 🐳 Docker Hub

A comprehensive orchestration deployment that wires Proservability to a local VictoriaMetrics instance deployed on a Proxmox server via ShiftMon. It gives real-time visibility into your virtualized infrastructure.

Agentless Collection

Uses Proxmox PVE's built-in Metric Server feature to push InfluxDB formatted metrics directly into VictoriaMetrics, eliminating the need for node exporters on every VM.

Custom Dashboards

Provides a clean frontend (React) and backend (Node.js) that reads from the VictoriaMetrics database using vmauth to render system uptime, CPU utilization, and memory usage per node.
Featured Project

HuntMode (Interview Prep Dashboard)

AI Powered Dashboard Career Tech 🔗 fuzzynacho.org

A Heads-Up Display (HUD) for your interviews. Feed it your tuned CV and the Job Description, and it generates a scannable, real-time board with the exact talking points you need to hit so you don't freeze under pressure.

The Problem

We all know the feeling: you're 45 minutes into a high-stakes interview, your brain is starting to fry, and the hiring manager says, "So, what questions do you have for me?" Suddenly, every brilliant, strategic thought you had completely evaporates.

The Solution

HuntMode (live on fuzzynacho.org) is totally free to use—just Bring Your Own API Key (BYOK) and let the app do the heavy lifting for your next big conversation. It distills strategy into an easy-to-read dashboard.
Featured Project

Social Battery

Mobile App Tailscale Self-Hosted 🔗 GitHub Repo

A personalized energy-tracking app designed to log daily activities, tune recharge vs. drain rates, and prevent burnout. While the core logic focuses on mental health and energy tracking, the standout achievement is the zero-friction deployment infrastructure.

The App Logic

Social Battery provides a clean interface for users to monitor their mental and social energy levels, identifying patterns in what drains them and what helps them recharge throughout the day.

The Frictionless DX

Building a self-hosted app usually means wrestling with home routers, reverse proxies, and firewall configurations just to test it on a phone. I bypassed all of this by putting my entire ecosystem on a Tailscale Tailnet.
Featured Project

LegoShelf

Inventory Tracker Next.js Rebrickable API 🔗 lego.fuzzynacho.org

A custom tracking application and visual inventory built to catalog, search, and manage a massive collection of LEGO sets and custom builds, integrating Rebrickable APIs for real-time inventory updates.

Core Problem

Cataloging massive collections of sets and custom parts is tedious. Third-party trackers are often clunky and don't provide a clean, modern visual layout to view instructions and missing pieces.

The LegoShelf Solution

LegoShelf provides a high-density, grid-based dashboard that connects to the Rebrickable database, dynamically loading high-quality box art, build PDFs, and real-time inventory counts for individual bricks.
Featured Project

Part Sensei

Utility Tailwind v4 PC Building 🔗 partsensei.com

A stealthy, high-speed computer hardware search engine built for PC enthusiasts. It indexes component listings across major tech retailers to verify compatibility and track pricing trends.

The Vision

Finding PC components on multiple sites involves keeping a dozen tabs open to compare price, stock, and socket compatibility. Part Sensei acts as a single, lightweight dashboard to find everything fast.

System Architecture

By leveraging headless web scrapers and direct API access to merchant listings, Part Sensei indexes prices, checks specifications (e.g. TDP limits, motherboard sockets), and alerts users when stock is detected.